Ashley Chloe Summer Campaign

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Summer's coming, and what better way to welcome my favorite season than do a fashion shoot? I got to art direct, product, and shoot Ashley Chloe's summer campaign last week and it was a blast! We worked with model Chelsey de Leon and spent an afternoon in some of my favorite spots in San Francisco. We wandered from an art museum to cute waterfront neighborhoods and ended our day by the ocean with Karl the Fog.

Despite the intense wind towards the end of the shoot, I'm really pleased at the variety of lifestyle photos we were able to create in just three hours. Super thankful for the time I spent in SF two years ago when I got to explore so much of the city (and scout out the best shoot locations!) I adore the Presidio and the beautiful houses, beaches, and of course the bridge. Editorial-style commercial shoots are my favorite, especially when I get to art direct. Thank you to the team for making my visions come alive!

I'm so excited to use these images all over our digital marketing and social media. But first, website update! Happy summer from ashleychloe.com ☀

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Creative Direction / Photography: Sophia Liu

Assistant: Nelson Glendinning

Model: Chelsey de Leon

Styling: Juvina Ortega

Client: Ashley Chloe