Fashion meets function
At its core, Ashley Chloe focuses on boldly leading the fashion tech space by constantly fusing style and function into one. We believe in high-end innovation coupled with dynamic design, modern engineering, and powerful elegance.
Transform Ashley Chloe from a technology-focused consumer electronics company to a lifestyle brand. With existing and new products launching this year, I was put in charge of producing and leading imagery creation for web and digital media. With new high-quality lifestyle photos, product imagery, and interesting social content, we were able to produce advertising campaigns, email newsletters, and a revamped website that consistently redefined our brand as a lifestyle brand. We aim to tell a unique story of the Ashley Chloe Girl. She is driven, confident, stylish, and timeless in her personal style and lifestyle.
• Art Direction—Design & Photography
• Branding—Design Style Guide & Imagery
• Photography and Production—Product & Campaign Images
• Design—Marketing Material