ashley chloe

Fashion meets function

At its core, Ashley Chloe focuses on boldly leading the fashion tech space by constantly fusing style and function into one. We believe in high-end innovation coupled with dynamic design, modern engineering, and powerful elegance.

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THE PROJECT

Transform Ashley Chloe from a technology-focused consumer electronics company to a lifestyle brand. With existing and new products launching this year, I was put in charge of producing and leading imagery creation for web and digital media. With new high-quality lifestyle photos, product imagery, and interesting social content, we were able to produce advertising campaigns, email newsletters, and a revamped website that consistently redefined our brand as a lifestyle brand. We aim to tell a unique story of the Ashley Chloe Girl. She is driven, confident, stylish, and timeless in her personal style and lifestyle.

MY ROLES

• Art Direction—Design & Photography

• Branding—Design Style Guide & Imagery

• Photography and Production—Product & Campaign Images

• Design—Marketing Material

 

HELIX CUFF

The World's First Wearable Wireless Bluetooth Headphones

The Helix Cuff is an innovative wearable that delivers an amazing sound experience in a convenient stylish bracelet. Always on hand, it’s made to fit in with busy and versatile lifestyles whether you're commuting to work, hanging out, or traveling. I photograph the Helix Cuff on location being used by a model that represents the Ashley Chloe Girl, and in interior flatlay shots that shows the product in more detail.

 
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new product: Ensembl

The world's first smart modular wirelessly charged home entertainment system, Ensembl is a concept product. Through my photographs I show the product's modular capabilities and usage in various environments for the CES 2018 product presentation.

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new product: FUSE

Featured in a pebble-shaped case with dual charging capabilities, these true wireless earbuds are modern and sleek. We wanted to create a more mature, elegant look for this product. 

BRAND MARKETING

The bulk of our image content is created for seasonal marketing campaigns and promotions. Using flatlay shots, warm colors, and quality photos, we create a consistent brand image of femininity, sophistication, and elegance that is also reflected in the designs.

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Work done in collaboration with Ashley Chloe Inc's Design and Marketing Teams (Minji Lee, Nelson Glendinning, Brittany Cosenza). Most of our work is a collaborative effort but I've been careful to represent my own work and designs on this page.

Photography/design software used: Adobe Photoshop, Illustrator, After Effects, Capture One, Sketch.

Photos have been featured at CES 2018 and a variety of tech websites, including The Verge and Women of Wearables.


 

ROWKIN

I also worked on Ashley Chloe Inc's second brand, Rowkin.

Rowkin designs and produces audio systems for the determined, bold, and daring, encouraging adventure and enabling individuals to live independent, active lives.