Studio Sophy
The creative world of Sophia Liu

Design Portfolio - Studio Sophy

Sophia Liu Design works. Copyright © 2016 Studio Sophy.

FEATURED PROJECT: Louise & Eleanor, 2015.

Web Graphic Design & Illustration

A revamp of a fashion e-commerce website, redesigning all homepage graphics and and a diagram following brand vision.


FEATURED PROJECT: the vagina monologues, 2015.

Graphic Design & Illustration

Client: Cal Poly Gender Equity Center

The Vagina Monologues is an annual production of Eve Ensler's episodic play about female empowerment. To publicize the show around Cal Poly and the San Luis Obispo community, I was commissioned by the Gender Equity Center to design posters and memorabilia for both English and Spanish productions. The designs feature bright colors that symbolize diversity and positivity, as well as illustrations of girls who represent the Gender Equity Center's movement to seek change in social attitudes toward women.

See more of this project here.

Featured Project: Adventure Aide, 2016.

Graphic Design

Client: Adventure Aide

Posters, stickers, postcards, and email templates for Adventure Aide app following brand vision.

FEATURED PROJECT: red radish, 2014.

Advertising & Graphic Design

Client: Cal Poly Corporation

Red Radish is a new dining venue on Cal Poly's campus, featuring signature and custom salads made with fresh locally grown produce. Working to promote the farm-to-table dining experience, I created ads and promotional pieces that establish Red Radish's brand identity.

Read more about this project here.


Advertising & Graphic Design

Working as a designer on Cal Poly Corporation's Marketing & Communications team, I developed concepts, graphics and layouts for product promotions, print advertisements, and motion graphics following brand guidelines. Working with photographers, designers, and motion graphics artists, I helped produce marketing materials every week for the University Store and Campus Dining, including digital assets for and print advertisements in the form of window posters, banners, newspaper ads, menu guides, flyers, and table toppers.


Graphic Design

I work under the Dean of Students Office to design promotional materials for special events and service programs put on by Cal Poly's MultiCultural Center, Pride Center, and Gender Equity Center.