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ROWKIN

Moving Forward

Rowkin’s goal is to empower people to keep moving forward. Our promise is to innovate the ever-changing world around us. We believe in the determined, bold, confident, fearless who are driven by adventure, challenges, and those to live life in action.

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THE PROJECT

Transform Rowkin from a technology-focused consumer electronics company to a lifestyle brand. Using images shot in studio and on location, I created visual story of a customer persona, an adventurous 26-year-old young professional who lives in the city, loves technology, and spends his free time exploring the outdoors. He is not afraid of challenging himself in any adventure he embarks on, whether that's exploring a new city, hiking a new trail, or trying his hand at extreme sports. He is always moving, always exploring. To tell this story, I chose to shoot in urban and nature location, highlighting organic surfaces and raw textures.

MY ROLES

• Art Direction—Design & Photography

• Branding—Design Style Guide & Imagery

• Photography and Production—Product & Campaign Images

• Design—Marketing Material

 

Rowkin's products live in a world of action and adventure. They come along with you to any outdoor location, portable and lightweight. They explore the outdoors, travel to new places, and power your workouts. Comfortable, durable, and powerful, these wireless Bluetooth earbuds are water resistant and built for the ultimate performance.

 
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Featured products: Micro, Surge, Pulse, Bit Charge Stereo

 
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pulse

Pulse is the ultimate customizable wireless bluetooth headphones set built with a snug and sport fit for everyday use. Lightweight and tangle free, these earphones are made for running.

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bit CHARGE STEREO

The Bit Charge Stereo features housing that conveniently holds your earbuds while doubling as a power bank to charge your devices. Modern and sleek, these earbuds are perfect for traveling.

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FEATURED PRODUCT: SURGE CHARGE

Rowkin's newest product, Surge Charge, is the next generation of wireless technology. Featuring a custom charging case, these earphones are perfect for adventurers on the go. To feature the long lasting battery capability, we decided to photograph these products as used by a lone traveler camping in the woods. 

 
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DESIGN

BRAND MARKETING

In addition to photography, I also work as a brand designer within our design team. I helped define our brand style guide, creating design elements. Here are some of the email newsletters I worked on for Rowkin.

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Work done in collaboration with Ashley Chloe Inc's Design Team (Minji Lee, Nelson Glendinning). Most of our work is a collaborative effort but I've been careful to represent my own work and designs on this page.

Photography/design software used: Adobe Photoshop, Illustrator, After Effects, Capture One.

Photos have been featured at CES 2018 and a variety of tech websites, including The Verge.


 

Ashley Chloe

I also worked on Rowkin's sister brand, Ashley Chloe.

Ashley Chloe is a fashion-focused technology brand in the San Francisco Bay Area. Its goal is to break the notion that technology and fashion must be separate.