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ROWKIN

Moving Forward

Rowkin’s goal is to empower people to keep moving forward. Our promise is to innovate the ever-changing world around us. We believe in the determined, bold, confident, fearless who are driven by adventure, challenges, and those to live life in action.

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THE PROJECT

Transform Rowkin from a technology-focused consumer electronics company to a lifestyle brand. Using images shot in studio and on location, I created visual story of a customer persona, an adventurous 26-year-old young professional who lives in the city, loves technology, and spends his free time exploring the outdoors. He is not afraid of challenging himself in any adventure he embarks on, whether that's exploring a new city, hiking a new trail, or trying his hand at extreme sports. He is always moving, always exploring. To tell this story, I chose to shoot in urban and nature location, highlighting organic surfaces and raw textures.

MY ROLES

• Art Direction—Design & Photography

• Branding—Design Style Guide & Imagery

• Photography and Production—Product & Campaign Images

• Design—Marketing Material

• Marketing Coordination—Promotions & Social Content

 

Rowkin's products live in a world of action and adventure. They come along with you to any outdoor location, portable and lightweight. They explore the outdoors, travel to new places, and power your workouts. Comfortable, durable, and powerful, these wireless Bluetooth earbuds are water resistant and built for the ultimate performance.

 
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MICRO TOUCH

The Micro Touch is our smallest, most convenient truly wireless earbuds yet, now with capacitive touch control. Power at your fingertips.

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bit CHARGE STEREO

The Bit Charge Stereo features housing that conveniently holds your earbuds while doubling as a power bank to charge your devices. Modern and sleek, these earbuds are perfect for traveling.

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FEATURED PRODUCT: SURGE CHARGE

Rowkin's newest product, Surge Charge, is the next generation of wireless technology. Featuring a custom charging case, these earphones are perfect for adventurers on the go. To feature the long lasting battery capability, we decided to photograph these products as used by a lone traveler camping in the woods. My photos were used for the product packaging, currently sold at Best Buy. We also filmed ads that take place in the mountains and the beach, telling a short story of active individuals using the Surge Charge in their everyday adventures.

FEATURED PRODUCT: BIT CHARGE TOUCH

Rowkin's newest product, Bit Charge Touch, is the next generation of wireless technology. Featuring the classic stylish space gray Bit Charge charging case and a touch sensor earbud, this product is perfect for those on the go. For the product photoshoot we used lifestyle images and flatlays to portray a Rowkin traveller - classy, worldly, and tech-forward.

FEATURED PRODUCT: ASCENT

Rowkin’s flagship true wireless Bluetooth earbuds, Ascent, is rugged, ergonomic, and long-lasting. We wanted our packaging and product photos to visually portray the Rowkin brand of active adventure through the product’s dynamic sound quality and advanced technology.

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DESIGN

BRAND MARKETING

In addition to photography, I also work as a brand designer within our design team. I helped define our brand style guide, creating design elements for web and print packaging. Here are some of the ads and email marketing newsletters I worked on for Rowkin.

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Work done in collaboration with Ashley Chloe Inc's Design Team (Minji Lee, Nelson Glendinning). Most of our work is a collaborative effort but I've been careful to represent my own work and designs on this page.

Photography/design software used: Adobe Photoshop, Illustrator, After Effects, Capture One, Sketch.

Photos have been featured at CES 2018 and a variety of tech websites, including Forbes, The Verge, Nerd Reactor, Teen Vogue, Tech Dissected, 9 to 5 Toys, and more.


 

Ashley Chloe

I also worked on Rowkin's sister brand, Ashley Chloe.

Ashley Chloe is a fashion-focused technology brand in the San Francisco Bay Area. Its goal is to break the notion that technology and fashion must be separate.