Branding and Identity
Building the brand
The founders of a technology company asked me to redesign their logo and brand identity. I developed a visual language that exemplifies innovation and creativity while maintaining corporate professionalism.
Blue is a classic color that symbolizes trust, loyalty, wisdom, confidence, and intelligence. My clients insisted on blue, but wanted to add a little something different. I chose to use gradients.
For the logo design, I sketched a handful of variations that would fit with the wordmark.